AR SHOPPING EXPERIENCE
THE PROCESS AS CREATIVE & INTERACTIVE DESIGNER
THE BRIEF
The client wanted an inmersive shopping experience for their store.
They wanted their clientes could watch and interact with the product beyond a simple photo on their e-commerce platform.
The request was "We want something technological and creative".
So this was a great oportunity to implement an interactive AR shopping experiences.
PROCESS
The UX proposed was:
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Scan a QR from print material (newspaper, flyers, external advertising ) with basic instructions (scan the code, and point to the ground)
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The product will appear in AR in real scale.
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The user will have the option to watch diferent models
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The user will have the option to buy from the experience.
I used a photogrametry to create the 3D models, fixed them in Blender, then I developed the AR experience with bottons and interactions in Vectary, and finally I sent the project as a QR to be implemented in all kind of printed material.
Other tools I used was: photoshop, Illustrator, RealityCapture & Polycam.
RESULTS
